Real property industries are becoming increasingly competitive. But their productivity is built on relationships. To stay on top of your competitors, you need to build strong relationships with your clients.
What is Customer Relation Management? According to Wikipedia, it is an approach to manage a company’s interaction with current and potential customers. It involves using technology to organize and automate business processes.
How will Customer Relation Management benefit your Real Property Company? It will improve business relationships with customer, by focusing on customer retention and ultimately driving sales growth. CRM is the success secret of most real property (estate) companies.
The following are some of the many importance of Customer Relation Management in real estate industries:
1. Relationship Building
Customer Relation Management helps property companies to build strong, lifelong relationships with their customers. Also, it supports lead management, sales, marketing, customer care and service.
2. Asset Management
It helps property professionals understand and manage their most valuable asset. Thereby, contributing to the increase in profitability.
3. Sales Funnel View
Provides real time view of sales funnel to top management, with information on hot and cold leads.
4. Activity Scheduling
Activity scheduler, one of the features of CRM, records activities that should be completed in the sales process, and throws up reminders as pop-ups.
5. Record Management
Central customer database maintains record of customer transactions, contact, personal information, and communication history; in a single window.
6. Bulk Message
Mail Merge sends mass customized emails to customers to maintain sustained relationships with their customers.
7. Sales Effectiveness
For the purpose of realizing sales force automation, mail merge function delivers sales effectiveness, such as sales promotion analysis. Which involves the automated tracking of a client’s account history for repeat sales, coordination of sales marketing, call centers and retail outlets.
8. Customer Tracking
Customers are easily tracked with customer relationship management, since it contains each and every bit of customers details. Moreover, it helps property companies determine if their customer is profitable or not.
9. Centralized System
All the details in CRM system is kept centralized which is available anytime on fingertips. This reduces the process time and increases productivity.
10. Business Profit Increase
Chances of getting more customers and increased business profit is high. Because, CRM efficiently provide customers with what they need. Moreover, when customers are satisfied, they will refer you, be loyal to you and will remain in business forever.
In all businesses, especially real property (estate), customer relationship management is crucial. It spells out the possibility of building strong and enduring customer relationships. Thereby, reflecting shine on brand value metrics.