{"id":312,"date":"2019-05-05T16:36:41","date_gmt":"2019-05-05T16:36:41","guid":{"rendered":"https:\/\/carrotsuite.com\/com.ng\/blog\/?p=312"},"modified":"2024-02-05T11:11:54","modified_gmt":"2024-02-05T11:11:54","slug":"importance-of-crm-in-real-property-industries","status":"publish","type":"post","link":"https:\/\/carrotsuite.com.ng\/blog\/importance-of-crm-in-real-property-industries\/","title":{"rendered":"10 Reasons Why You Need A CRM For Your Real Estate Management Business In Nigeria"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Real property industries are becoming increasingly competitive. But their productivity is built on relationships. To stay on top of your competitors, you need to build strong relationships with your clients.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What is Customer Relation Management? According to <a href=\"https:\/\/en.wikipedia.org\/wiki\/Customer-relationship_management\">Wikipedia<\/a>, it is an approach to manage a company&#8217;s interaction with current and potential customers. It involves using technology to organize and automate business processes. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">How will Customer Relation Management benefit your Real Property Company? It will improve business relationships with customer,  by focusing on customer retention and ultimately driving sales growth. CRM is the success secret of most real property (estate) companies.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The following are some\nof the many importance of Customer Relation Management in real estate\nindustries:<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/carrotsuite.com\/com.ng\/blog\/wp-content\/uploads\/2019\/05\/Caldos-Cabana-10.png\" alt=\"real property\" class=\"wp-image-317\" srcset=\"https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Caldos-Cabana-10.png 560w, https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Caldos-Cabana-10-300x169.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">1. Relationship Building<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Customer Relation Management helps property companies to build strong, lifelong relationships with their customers. Also, it supports lead management, sales, marketing, customer care and service.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Asset Management<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">It helps property professionals understand and manage their most valuable asset. Thereby, contributing to the increase in profitability. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Sales Funnel View<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Provides real time view of sales funnel to top management, with information on hot and cold <a href=\"https:\/\/carrotsuite.com\/com.ng\/blog\/?p=296\">leads<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Activity Scheduling<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Activity scheduler, one of the features of CRM, records activities that should be completed in the sales process, and throws up reminders as pop-ups. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><a href=\"carrotsuite.com.ng\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/carrotsuite.com\/com.ng\/blog\/wp-content\/uploads\/2019\/05\/Monday-Motivation-1024x512.png\" alt=\"carrotsuite\" class=\"wp-image-331\" srcset=\"https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Monday-Motivation.png 1024w, https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Monday-Motivation-300x150.png 300w, https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Monday-Motivation-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">5. Record Management<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Central customer database maintains record of customer transactions, contact, personal information, and communication history; in a single window.  <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Bulk Message<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Mail Merge sends mass customized emails to customers to maintain sustained relationships with their customers. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Sales Effectiveness<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">For the purpose of realizing sales force automation, mail merge function delivers sales effectiveness, such as sales promotion analysis. Which involves the automated tracking of a client\u2019s account history for repeat sales, coordination of sales marketing, call centers and retail outlets.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"315\" src=\"https:\/\/carrotsuite.com\/com.ng\/blog\/wp-content\/uploads\/2019\/05\/Caldos-Cabana-11.png\" alt=\"real property\" class=\"wp-image-318\" srcset=\"https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Caldos-Cabana-11.png 560w, https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Caldos-Cabana-11-300x169.png 300w\" sizes=\"auto, (max-width: 560px) 100vw, 560px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">8. Customer Tracking<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Customers are easily tracked with customer relationship management, since it contains each and every bit of customers details. Moreover, it helps property companies determine if their customer is profitable or not.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9. Centralized System<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">All the details in CRM system is kept centralized which is available anytime on fingertips. This reduces the process time and increases productivity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">10. Business Profit Increase<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Chances of getting more customers and increased business profit is high. Because, CRM efficiently provide customers with what they need. Moreover, when customers are satisfied, they will refer you, be loyal to you and will remain in business forever.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><a href=\"www.carrotsuite.com.ng\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/carrotsuite.com\/com.ng\/blog\/wp-content\/uploads\/2019\/05\/Monday-Motivation-1024x512.png\" alt=\"carrotsuite\" class=\"wp-image-331\" srcset=\"https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Monday-Motivation.png 1024w, https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Monday-Motivation-300x150.png 300w, https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/Monday-Motivation-768x384.png 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">In all businesses, especially real property (estate), customer relationship management is crucial. It spells out the possibility of building strong and enduring customer relationships. Thereby, reflecting shine on brand value metrics. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real property industries are becoming increasingly competitive. But their productivity is built on relationships. To stay on top of your competitors, you need to build&hellip; <\/p>\n","protected":false},"author":1,"featured_media":794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,20,14,16,15,37,12],"tags":[],"class_list":["post-312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-collaboration","category-crm","category-erp","category-human-resources","category-real-estate","category-sales"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>10 Reasons Why You Need A CRM For Your Real Estate Management Business In Nigeria - Carrotsuite<\/title>\n<meta name=\"description\" content=\"Real property business is competitive and built on relationships.To stay on top of your competitors, you must build strong relationships with your clients.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/carrotsuite.com.ng\/blog\/importance-of-crm-in-real-property-industries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 Reasons Why You Need A CRM For Your Real Estate Management Business In Nigeria - Carrotsuite\" \/>\n<meta property=\"og:description\" content=\"Real property business is competitive and built on relationships.To stay on top of your competitors, you must build strong relationships with your clients.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/carrotsuite.com.ng\/blog\/importance-of-crm-in-real-property-industries\/\" \/>\n<meta property=\"og:site_name\" content=\"CarrotSuite Blog\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-05T16:36:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-05T11:11:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/carrotsuite.com.ng\/blog\/wp-content\/uploads\/2019\/05\/17.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"850\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"ngcarrot\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@carrotsuite\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"ngcarrot\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/carrotsuite.com.ng\\\/blog\\\/importance-of-crm-in-real-property-industries\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/carrotsuite.com.ng\\\/blog\\\/importance-of-crm-in-real-property-industries\\\/\"},\"author\":{\"name\":\"ngcarrot\",\"@id\":\"https:\\\/\\\/carrotsuite.com.ng\\\/blog\\\/#\\\/schema\\\/person\\\/4506c52b9d241c081942828535c7a8f6\"},\"headline\":\"10 Reasons Why You Need A CRM For Your Real Estate Management Business In Nigeria\",\"datePublished\":\"2019-05-05T16:36:41+00:00\",\"dateModified\":\"2024-02-05T11:11:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/carrotsuite.com.ng\\\/blog\\\/importance-of-crm-in-real-property-industries\\\/\"},\"wordCount\":436,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/carrotsuite.com.ng\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/carrotsuite.com.ng\\\/blog\\\/importance-of-crm-in-real-property-industries\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/carrotsuite.com.ng\\\/blog\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/17.png\",\"articleSection\":[\"Accounting\",\"Collaboration\",\"CRM\",\"ERP\",\"Human Resources\",\"Real Estate\",\"Sales &amp; 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