INTRODUCTION
While the world is fast growing and changing into a digital operating system, so also should the individuals and businesses in it change and adapt to this digital change and growth for a more better and convenient life. The retail operating businesses system should adapt to the change of this digital era, to make their operating system more efficient, easy, and convenient for their customers to cooperate with, because the digital customers of today no longer understand the language of the old traditional way of doing business, they are now dancing to the rhythm and melody of digital businesses which they understand very well.
In this article, we are going to show you in 20 ways how you can digitize your retail business to be among the leading retail businesses of today.
1. DIGITIZE YOUR MARKETING SYSTEM.
For your business to stand strong and successful in the today’s competitive market place, you have to implement and adapt to the digital pattern of marketing products and services, because customers and shopper of today are seriously falling in love with internet-enabled devices, which enables them to search, observe, purchase and receive goods and services with little or no effort at all. Now if you really want your retail business to reach out to more customers and prospects, satisfy their desire, and also make great profit and success, you have to consider the digital marketing factors.
2. USE DIGITAL ANALYZING TECHNOLOGY.
Digital analyzing technology is very important in the retail business for proper understanding and analyzing of customer’s data, such as demographics and customer traffic. This technology will help you make healthier decisions in the retail business concerning customer details and also to design your product and service to the desires and satisfaction of your customers to gain their trust and confidence.
3. APPLY AN ARTIFICIAL INTELLIGENCE.
With the situation covid19 has put the world today, retail businesses are now innovating smarter ideas of applying an artificial intelligence into their system, to automate and improve the process of doing business in this time of the pandemic. So as a retailer, who wants to keep his or her business going in this very time, you have to consider applying the help of a machine or artificial intelligence into the retail business.
4. APPLY AN AUGMENTEND REALITY STRATEGY.
Augmented reality is a digital technological instrument in which a customer can test and observe a product before purchasing it. This instrument has not only to change the shopping system, but its seriously helping retailers to enhance their marketing strategies, generate more sales, and make more profits in the cause of doing business.
5. IMPLEMENT A VIRTUAL REALITY SYSTEM.
The availability of virtual reality in the retail business will help elevate the entire business to the next level, by providing an external business or shopping environment, where a customer can see, test, and customize a product that you don’t presently have in your retail store.
6. INSTALL A SENSOR DEVICE
Installing a sensory device into the retail business will give customers a map of the store and also create an amazing and strategic retail business structure. The sensor will help connect you with each customer that comes into the retail store and give you information about the customer, such as the amount of time the customer has spent in the store, what he/she is picking up to buy, and as well create a personal suitable discount base on the data it has generated.
7. INSTALL A VOICE ACTIVATION DEVICE.
By installing a voice activating system into the retail store, you will make the retail store more fun and easy for you and the customers, that comes to purchase goods in the retail store. This system will enhance the shopping process and also give the business a delicious, standard, and strategic structure.
8. IMPLEMENT A FACE RECOGNITION SYSTEM.
A face recognition device is one of the technologies that, gives retailers tangible and understandable information about customer choice. This device can be used, to track places and things customers are always checking and picking up for purchase in the store, which gives a retail manager, the ability to properly customize and organize the retail store to suit its customer.
9. STREAMLINE ACROSS MULTIPLE CHANNEL
The way customers approach and purchase a product today has seriously changed. We are in an era where customers search, observe, and purchase a product or service through their mobile devices. Today customers are searching and buying through different platforms such as websites, mobile app, and social media, so create or building a retail business that streamlines across these platforms will help the business connect to more potential customers.
10. GET A DIGITAL SOLUTION FOR INVENTORY AND TRACKING.
Tracking inventory and getting updates on sales is very important in the retail business, so you have to implement a digital software or device that will enable you to properly manage and track your inventories, shipping details, store orders, etc. This software or device counts inventory, alert or notify you when inventory reduces, give you updates on sales, etc., and also reduces human error.
11. SETUP AN EMAIL SYSTEM.
Setting up an Email is a wonderful way to promote the business and also presenting your products to your targeted audience. Collecting the emails of customers, and asking them to connect with you, by subscribing to your email list on your website and also connect with you on different social media platforms, will help you to be in touch with them on different sales information, holiday promotion, etc., or any event the retail business is hosting.
12. START A DIGITAL LOYALTY PROGRAM.
A digital loyalty program allows your customers to effectively communicate with your business. Through the rewards, you create for your customers when they purchase a good from your retail store whether gifts or discount code, a customer will like to come back to buy more goods or products from you and even introduce you to his family and friends. You can do this through an email, SMS reminder, social media, or your website, telling your customers to make use of the opportunity.
13. DIGITIZE YOUR RECEIPTS.
Eliminate the old pattern of issuing receipts to your customer when they purchase a good and embrace the new strategic digital method. Technology has made it easy and possible for businesses to automatically send out receipts to customers, through text messages and emails when they make payment for any product.
14. GET A CRM SOFTWARE.
The CRM software allows the business to properly manage, store, organize, and analyzes the customer data and create a better relationship for the benefit of both parties. Implementation of CRM software into the retail business increases customer satisfaction, enhances the business performance in the market, and increases productivity for profit-making.
15. DIGITIZE YOUR RETAIL FINANCIAL SYSTEM.
As a retailer who wants to properly strategies his business in a standard structure, you have to eliminate every form of physical paperwork in the financial part of the business and consider the implementation of a digital financial system. Installing accounting software into the business will help you achieve your goal of digitizing the financial aspect of your retail business.
16. DIGITIZE YOUR APPOINTMENT SCHEDULE.
Instead of writing down on paper when and how to meet a customer or giving out cards for appointments to customers or vendors, you should consider using digital technology or digital means to schedule your appointments. This will make your retail business more standard and also save you the stress of carrying books and cards around where ever you are and where you are going. Use your mobile phone or computer to schedule, save, and send out business appointments and appointment reminders to clients and vendors.
17. DIGITIZE YOUR RECRUITMENT SYSTEM.
Gone are the days when you write job vacancies on a paper and paste in front of your retail store for applicants to see and apply. Today digital technology has changed the game by making it possible for businesses to easily post job vacancies, conduct interviews, and recruit the right candidates, through digital cloud-based facilities.
18. INSTALL A USER FRIENLY POS SYSTEM.
Get a user-friendly POS system to help your retail store carry out payment options easily. Getting a payment system that you can easily customize and personalize to automate the process of payment options of your retail store, will help you save time and also build a good relationship between you and your customer.
19. IMPLEMENT A GOOD HRM SOFTWARE.
The human resource management software is a software that can be used for storing, organizing, analyzing, and managing employee data, such as payroll, recruitment, benefits administration, time and attendance, employee performance, tracking competency, and keeping training records. Implementation of a good HRM software will help the retail business to eliminate all paperwork, ease workload, and increase the effectiveness of work and productivity in the retail business.
20. CARROTSUITE.
CARROTSUITE is a software that helps businesses to track, monitor, and manage the behavior of customers and their business. This software also has many unique and strategic feature that helps businesses to manage and organize the entire face of their business, such as HRM, CRM, ACCOUNTING, LOGISTICS, DOCUMENTS, MARKETING & SALES, PROPERTY MANAGEMENT, INVENTORY MANAGEMENT and more. Implementing carrotsuite software into the retail business will help the business to achieve great success and also increase the production speed of the retail business.
