Digitization is the automation of manual and paper-based processes, empowered by the digitization of various information
Digitalization is also when you use digital technologies to change a business model and provide new revenue and value-producing opportunities.
Digitalizing an organization provides the advantage of doing things faster, better, and cheaper. This can offer better profits and value-producing opportunities.
WHY IS DIGITIZATION IMPORTANT TO YOUR BUSINESS
- BETTER DATA INSIGHT
When you go digital, you can track metrics and analyze the data that you capture during your digital marketing efforts.
Using data-driven insights can help to understand customers better, and also rethink business strategies, assisting with better decision-making, paving ways to a higher ROI.
- OFFER BETTER USER EXPERIENCE FOR YOUR EMPLOYEES AND CUSTOMERS
Do you feel like you put a lot of effort into your business but do not get the results you want, while the competition seems to have no problem at all? Maybe you are not offering the right customer experience to your target audience.
A fast and smooth user experience is imperative to succeed on the market, as customers today are used to instant gratification.
Think about your own business. Think about your customers’ needs and everyday problems, and try to find new creative solutions for them.
- TAKING ADVANTAGE OF THE RIGHT CHANEL
We want to emphasize the importance of data-based decision making when it comes to online channels, Correct use of data separates successful online campaigns from just throwing money out the window.
Data from your social media pages, website, webshop, blog and every other platform you are using should be collected, analyzed and taken into account while executing your online strategy.
Most companies are not using big data to its full potential yet. It is difficult to integrate all the information from these separate sources,
Social media API integration can provide a solution for this problem. You can create a software solution that gathers all the data from your social pages and integrates it in a single platform.
- INTEGRATION WITH YOUR SUPPLY CHAIN
Digitization and new technologies allow your business to make the value chain shorter and offer more value to your customers.
Today, everyone can set up their own online retail channel with relative ease. New players often start selling their products in their online stores first, and only open physical stores later when their brand has already gained recognition.
You don’t have to be a globally recognized brand to create a successful sales channel for your products.
- BETTER COLLABORATION AMONG DEPARTMENTS
CARROTSUITE ERP SOFTWARE offers an excellent opportunity for unity throughout the organization as leaders build it on digital congruence.
When you find everyone aligned to a common purpose, you’ll find a smooth and seamless transition.
- INTEGRATION WITH MOBLIE PHONES
If you start business digitization without adapting to mobile users, you are definitely doing something wrong. People are shopping, browsing, and socializing on their phones more than ever.
Even if you don’t sell your services through mobile devices directly, you should still find a way to engage mobile users.
Don’t hesitate to develop an app that complements your product. For example; look at what Nike has done. They just sell sports equipment, but still created an application that tracks your progress when you go out for a run.
If you do decide to optimize your website for mobile users or create your own mobile app, make sure that the final product is highly responsive, clean, and easy to navigate on every device.
In this article, we tried to address some important new changes and opportunities that digitization can offer for modern businesses, big and small alike.
CARROTSUITE goal here is to encourage you to question your traditional way of doing business and help you rethink your entire company in order to succeed in this rapidly changing environment.